Published: Wednesday, August 11, 2021
Event date: 9/15/2021 1:00 PM - 3:00 PM Export event
The Federal Trade Commission (FTC) enforces against false, misleading and deceptive advertising. Claims can be misleading if not substantiated. Learn how testimonials and social media can trip you up if you are not paying attention to the principles established by the FTC. These principles are followed by plaintiffs’ lawyers and state law enforcers who seek to put your money in their pockets and competitors who will keep you honest. Ignorance is no excuse, so why learn the hard way? To assist in complying with the law while maximizing sales, attend this webinar to learn the requirements and how to avoid the potholes of noncompliance. Join our panel as they address legal standards, today’s regulatory environment and the lawsuit risks and liabilities marketers face if claims are not adequately supported by research. Recent enforcement actions, and the level of substantiation respondents in those actions possessed or did not possess will also be explored.
Click here to submit questions BEFORE the webinar so presenters can address YOUR ISSUES during their presentation. A Q&A session will follow the speaker presentations to provide the speakers an opportunity to answer specific questions submitted in advance.
Number of Seats:
2021 Annual Fund Sponsors
AHPA appreciates the support of its sponsors, but does not endorse, recommend, or provide a warranty for any sponsor company, its products or services. AHPA has no responsibility for any transaction entered into with any of these companies.