Vice President of Marketing and Engagement
Amber Bennett serves as vice president of marketing and engagement for AHPA. In that role, Bennett oversees the association’s membership, communications/marketing and education departments. She is responsible for establishing and implementing strategies that maintain and expand AHPA membership, creation and implementation of member recruitment and retention strategies, as well as handling sponsorship and advertising initiatives to expand AHPA’s size and influence and further promote AHPA’s participation in herbal industry activities relevant to membership. In addition, she directs communications strategies and tactics that position AHPA as the voice of the herbal industry as well as educational initiatives, such as conferences, webinars, meetings and other products, that serve the herbal and dietary supplements communities at large and reinforce AHPA’s role as a content-driven educational leader for its constituency. Bennett was formerly with VIRGO Publishing (INFORMA) for 12 years, most recently as associate publisher of the Natural Products INSIDER and Food Product Design, where she was a top revenue generator and managed many high-level, key accounts resulting in double digit growth.